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John Isaac

Lead Instructor, General Assembly

Melbourne

John's journey has been a natural one, following an evolutionary path from print to digital, picking up various and widespread skills and experience. Roughly 20 years in the making, John has worked with Government departments including the Australian Bureau of Statistics and NSW Health where he also worked on campaigns for the Heart Foundation and Cancer Council. John's brief stint in the US exposed him to brands including James Allen, Bonobos, Williams Sonoma and Pinkberry, working on UX strategy, IA and in-store experience.

In 2012, John left family and friends behind in Sydney to join GMG, a Melbourne-based startup Digital Agency where he founded the UX design department, introducing products, applications, processes and building teams. During his 4 year stint, GMG picked up numerous awards and worked on campaigns for Hydralyte Sports, KORA Organics, Youi, Daiso, Jo Mercer and more.

John's core focus has always been to continuously drive and support UCD and Design Thinking principles. You'll hear John often reference veterans of the game such as Don Norman, Jakob Nielsen, Dieter Rams and the intelligent minds at IDEO. He loves to talk behavioural models, persuasion, design theory and psychology.

John arrives at General Assembly fresh after completing projects for Country Road and Mercedes-Benz.

Previously (4):

User Experience Design Immersive

User Experience Design Immersive

Ten weeks. All day. Monday through Friday. Learn the skills of a UX designer and put them to work while building a comprehensive portfolio.

2 Times

Intro to User Experience Design: Free Class

Intro to User Experience Design: Free Class

In this class we share industry knowledge and experience to build dedicated UX teams in your business and how to effectively sell UX to your clients.

User Experience Design

User Experience Design

In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More