How Cool Brands Stay Hot - Branding to Gen Y Millennials and Beyond!
This talk will reveal what drives Generation Y and how you can reach them with insights into the consumer psychology and behaviour of ‘the Millennials’.
Joeri van den Bergh
Co-founder, InSites Consulting
London
Joeri Van den Bergh is the co-founder of InSites Consulting, a global ‘new generation’ research agency with offices in Belgium, the United Kingdom, the Netherlands and the US.
He is the award-winning author of 'How Cool Brands Stay Hot', used by >2000 marketers in over 85 countries and endorsed by Kevin Roberts, CEO of Saatchi & Saatchi, amongst others.
He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided youth research and advice on how to target the youth market.
Upcoming Courses
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