How Cool Brands Stay Hot - Branding to Gen Y Millennials and Beyond!

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

How Cool Brands Stay Hot - Branding to Gen Y Millennials and Beyond!

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

About this event

Generation Y (13-29 year olds) are the most marketing savvy and advertising generation ever. They have a much bigger impact on society and business. But what drives them and how do you develop the right branding strategies to reach this critical generation? What about Gen Z, X and babyboomers?

In this presentation Joeri Van den Bergh will reveal what drives Generation Y and how you can reach them. He’ll provide insights into the consumer psychology and behaviour of ‘the Millennials’. Joeri will be also be discussing Gen Z & Y with Gen X and Babyboomers based on a new large piece of cross-generational researching 8 markets including the UK.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.