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Jocelyn Houle

Managing Partner/Founder, START|MACHINA

Washington, D.C.

Jocelyn is a “best of both worlds” resource for new product design and delivery. She has depth experience working with both startups and large firms, with technical product management, as well as traditional marketing. Today, Jocelyn is lead partner of START|MACHINA, an advisory services company for product design, management and delivery.

Jocelyn’s experience includes several startups including; The Adrenaline Group, Linuxcare, Inc., with David LaDuke, a former VP Marketing Apple under Steve Jobs, and Juice Software founded by Charles Ferguson founder of FrontPage. A product manager for Microsoft Office, she was on the first SharePoint product design team, and owned Proofing Tools. You can think of Jocelyn when you see the little red squiggly line for Spell Check.

As Senior Director of New Product Management and Development for Fannie Mae and Freddie Mac, Jocelyn owned, designed and launched products that are industry standards, processing over $500 billion loans annually and capturing petabytes of data. Jocelyn has a B.A. from Wellesley College in Philosophy and English, and an M.B.A. McDonough School of Business Georgetown.

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Product Management

Product Management

In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics.

Product Management 101

Product Management 101

This class will expose you to all the basic elements/responsibilities of performing the role of a product manager within a digital company.

Models of Impact: Business Model Design Intensive

Models of Impact: Business Model Design Intensive

Learn how to use proven innovation techniques and tools to design new strategies and innovative business models that prepare your organization for the future.

Product Management Immersive

Product Management Immersive

The Product Management Immersive program is crafted by top practitioners in the field, with a specific focus on helping you transition into a PM career.

Business Metrics Fundamentals

Business Metrics Fundamentals

Learn how to use the right analytics to grow your business, motivate your team, and tell a coherent story to stakeholders using hard numbers.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More