Business Metrics Fundamentals

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Business Metrics Fundamentals

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity prioritization, and stakeholder communication using metrics.

Takeaways

  • Learn how to set up your financial model in a way that helps inform the types of metrics you need to collect.
  • Evaluate the various sources of analytics that are available to help you answer key business questions.
  • Establish a central “metrics dashboard” and a repeatable process for populating and analyzing that dashboard.
  • Optimize and scale marketing campaigns as profitably as possible.
  • Use your metrics to tell a great “story” to investors, team members, and customers.

Prereqs & Preparation

None.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.