
BWC Presents: How She Got There - Product Management
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Jiya is a communications professional with over 3 years of experience across different media platforms. She has her Masters Degree in Communication Management from USC Annenberg where she focussed her studies on social & behavior change marketing, strategy & creative messaging and worked with leading companies in digital media, such as Kin, Snap Inc., and Wise Entertainment - the company behind the innovative, multi-award-winning show East Los High. During her time at USC, Jiya also worked as a research assistant on a global research project on social media entertainment and the rise of MCN's. Currently, Jiya is an Account Executive at Fraser Communications and uses her global experience - having lived in Dubai, Mumbai & now Los Angeles - & her multicultural perspective combined with her strong communications and journalism background to assist in managing a wide array of clients ranging from Lexus to the LA County Department of Public Health. Her passion lies in creating messaging that has a positive social impact and believes that ALL content has the power to make a difference.
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