
Meet the Influencers: Behind the Scenes of Lifestyle Blogging
Join us for a special panel event with some of Singapore's most influential social media movers and shakers. You'll get all the inside scoop on how to make it as a top blogger!
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Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.
Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.
Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.
Singapore
Churp Churp Alpha Influencer
Jie Hui is the owner and self-taught baker of Goobycakes, a bakery specialising in customised baked goods, from cookies and macarons to cupcakes and tiered cakes.
Jie Hui strongly believes that her food is the glue that bonds family and friends, completing special moments and occasions like birthdays, weddings, or any event that calls for a celebration.
Goobycakes started as a home-based business in 2012, then moved to a small space in Bukit Timah Shopping Centre in 2013. Without sufficient funds for extravagant marketing campaigns, Jie Hui turned to social media platforms like Instagram, Facebook and Dayre to share images of her works.
Through these platforms, she interacts with followers and potential customers, allowing them to get a glimpse of her private life and personal thoughts, building a loyal following online through her casual and sometimes intimate writing style.
A huge foodie & occasional traveller, Jie Hui also shares homemade recipes, food reviews and writes about her travel adventures.
Follow her on Dayre at https://dayre.me/missgoob.
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