Jessica thrives on working with smart people and cool technologies to tell compelling stories and tackle big problems. This appetite lured her into the burgeoning field of marketing analytics shortly after she graduated from college and continues to excite her every day.
Presently, Jessica runs Programmatic Media Analytics for Intel. Prior to joining Intel, Jessica built out the West Coast Analytics team for Essence Digital, a paid digital media agency. Clients included Google, HP, Intuit and Method. Before joining Essence, Jessica started the Analytics Services team at Responsys, an automated marketing platform serving retail, travel, tech and other brands that has since become part of the Oracle Marketing Cloud.
Jessica has a BA from Dartmouth College and Masters in Library and Information Science from the University of Washington.
Data Analytics 101
In this hands-on introductory workshop, you’ll learn to ask the right questions of your data, while learning basic analytic functionality & manipulating real- data sets.