Jessica Beaton is currently Senior Account Director at Dentsu Mobius working with a range of global companies on social, SEO and creative strategy, ecommerce/digital media and content marketing.
Before landing in the Little Red Dot, Jessica got her MBA at HKUST and worked across Asia covering technology, travel, lifestyle, and luxury goods. Jessica has done content, SEO and social strategy for start-ups in Greater China and SEA, and launched CNNGo Shanghai (now CNN Travel). She is also a contributor to Huffington Post, Forbes Travel Guide and Conde Nast Traveller.
Search Engine Optimization 101: Key Concepts and Quick Wins
Explore the essentials of SEO and conversion tactics to drive leads, convert customers and increase sales.
Become a YouTube Marketeer
Become a Youtube Marketeer.
Break Into Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.
Digital Marketing 101
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.