Jessica Beaton is currently Director, APAC Media & Digital Marketing at the Walt Disney Company. Previously, she was the Head of Business at Dentsu Mobius, working with a range of global companies on social, SEO and creative strategy, ecommerce/digital media and content marketing.
Before landing in the Little Red Dot, Jessica got her MBA at HKUST and worked across Asia covering technology, travel, lifestyle, and luxury goods. Jessica has done content, SEO and social strategy for start-ups in Greater China and SEA, and launched CNNGo Shanghai (now CNN Travel). She is also a contributor to Huffington Post, Forbes Travel Guide and Conde Nast Traveller.
Social Media Strategy Mapping
Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.
SEO Training for Startups & Beginners
Get a practical introduction to SEO and find out how you can implement it into your business.
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Become a YouTube Marketeer
Become a Youtube Marketeer.
Search Engine Optimization 101: Key Concepts and Quick Wins
Explore the essentials of SEO and conversion tactics to drive leads, convert customers and increase sales.
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
How to Launch a Career in Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.
The Power Of Data For Digital Marketers
An evening discussing data driven marketing. Learn alongside other leaders from across organizations and roles, and discover first-hand how to make your team more data-driven
Innovators Breakfast: How to Build a Data Driven Team
Join top innovators in the DC business community to discuss how we can build a better workforce together and discover tips and tricks for building a robust data team
GA Presents: The Power of Artificial Intelligence in Sales
Join GA for a talk on how to get actionable insights about how businesses benefit and grow by creating personalised experiences for their customers using artificial intelligence.
Mums@Work x GA: Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
GA & Wantedly: Intro to Digital Marketing
See the strategies that drive today’s biggest brands.