Search Engine Optimization 101: Key Concepts and Quick Wins

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Search Engine Optimization 101: Key Concepts and Quick Wins

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Search engine optimization is one of the most powerful online marketing weapons in terms of ROI. Though search engine algorithms and guidelines have evolved over time, search engine optimization remains a fantastic way to attract qualified visitors who are more likely to convert at a lower acquisition cost than with sponsored search results. Search engine optimization is, at its core, about building websites and content that people will enjoy. If people enjoy it, Google and co. will follow.

Takeaways

Why SEO is key to your online marketing strategy How to structure your website to make it SEO-friendly How to come up with a relevant and effective keyword strategy How to build and optimize content for search engines as well as for audiences (including international audiences) Smart ways to increase your website’s popularity

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