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YouTube isn’t just cats on skateboards anymore, it’s a booming industry. With more than 1 billion unique users and over 6 billion hours of video watched each month on YouTube, these are statistics that are hard to ignore. Quite often individuals and business know that they can use YouTube as a marketing/promotional tool and they can make money on YouTube, but they don’t know how. This workshop will demystify the art and science behind YouTube, and help you create your own YouTube strategy for your channel.
Students should have a basic understanding of how YouTube works and its business model. Read a few articles on tubefilter.com to get an idea of the kind of business opportunities that exist on YouTube.