Jessica Allen has a BS in Marketing Communications, a MBA in Marketing and Management and over fifteen years of experience as a marketing practitioner. Her responsibilities have included international product marketing, digital marketing, demand generation, advertising, brand building, event management and public relations. In her current role as the Director of Product Marketing at Experian, Jessica is responsible for developing and executing go-to-market strategies for the company’s data quality management solutions.
Product Marketing Fundamentals
An interactive introduction for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Intro to Content Strategy
In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics.
Talk Data to Me
This monthly speaker series brings together industry experts to discuss how data is changing the way businesses run and people live.