Marketing
Social Media Influencers Panel
General Assembly presents a panel discussion with some of the most influential social media movers and shakers.
Jenny Heinrich
SVP, Director, Influencer Marketing, Edelman
Chicago
Over the past 17 years, Jenny has brought dozens of brands to life through digital and social content, including Nike, Coca-Cola, P&G, Motorola, Land Rover, General Mills, and more.
At Edelman, Jenny leads the Influencer Marketing Practice in the Chicago office working across all existing and prospective clients. She develops influencer marketing strategies, frameworks and program activation, leads the execution team, and trains internal and client teams on how to best execute their content strategy in the digital space.
Jenny is also a global resource for influencer marketing at Edelman, and sits on the U.S. Steering committee counselling offices and teams around the world.
Jenny teaches Influencer Marketing as a guest lecturer at The University of Chicago, Northwestern and DePaul universities, Columbia College and Central Michigan University, and has been featured on numerous panels and global webinars on the topic.
Jenny’s specialty is developing meaningful relationships and strategic programs that engage, excite and inspire consumers.
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