When a company grows with the same people steadfastly at the helm, everyone thrives. Jennifer Swift—fondly called J Sweet by her coworkers—has experienced this first hand at 34 Degrees, rising up the ranks from Sales & Marketing Coordinator to Marketing Manager after earning her Bachelor of Science degree in Business Administration with a marketing emphasis from the CU Boulder Leeds School of Business.
Jen is the voice behind the brand for 34 Degrees’ tens of thousands of social media fans and brings to life authentic and meaningful partnerships with like-minded brands and bloggers.
Her day-to-day responsibilities are ever changing, yet her approach to the business’s fast-paced nature is nothing short of awe-inspiring. She is passionate about good food, a loyal and reliable team player and genuinely treats her coworkers with the same care and respect as her own beloved family and friends.
Interacting with 34 Degrees’ fans on all of the brand’s digital platforms takes a keen eye for spotting trends. Thankfully, creativity comes effortlessly to Jen, who finds ideas wherever she may be—from the hottest new restaurants in Denver to a quiet road bike ride in the gorgeous Front Range foothills, to her own kitchen where she loves experimenting with new pairings on top of her favorite 34° Crisps, Cracked Pepper.
In her free time, Jen can be found enjoying a meal with friends, reading her favorite foodie blogs and enjoying a book or taking full advantage of the healthy Colorado lifestyle via skiing, hiking and trying new workout classes. Jen is also passionate about giving back within her industry and community. She serves on the board of directors for Naturally Boulder in order to network and learn from individuals who are on the leading edge of the natural products industry. In addition, Jen shares 34 Degrees’ commitment to hunger-fighting causes and can be often found volunteering at Food Bank of the Rockies.
34 Degrees is stronger than ever with Jen in her new role. She motivates the team to think bigger and constantly brings innovative ideas to the table to keep the brand relevant and fresh—and we’re confident that our fans and partners feel the same!
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