JD Velilla

Senior Director, Sleep Experience & Technology, Tuft & Needle

Phoenix

I'm the Sr. Director Sleep Experience & Technology for Tuft & Needle (T&N) and the resident sleep expert for Serta Simmons Bedding (SSB), which includes the Serta, Beautyrest, Simmons and Tuft & Needle portfolio of brands. I joined SSB in 2016 as part of the Advanced Technologies team and in 2020 transitioned to the T&N direct to consumer business.

In my role, I advocate and educate about the importance of sleep as part of a self care and wellness regimen. I help connect the dots between sleep science, product development and the habit changes required to achieve transformative rest.

I'm a self-proclaimed sleep nerd and have transformed my bedroom into a dedicated recovery room. The only technology allowed? Those items that promote better sleep. No alarm required. Ever. I wake up every morning, refreshed and ready to take on the day.