Jayme Cyk

Cofounder of and repeat, Beauty Editor, Curator, and Consultant

New York City

With her distinct editorial point of view and a strong understanding of content and commerce, Jayme Cyk has spent years cultivating and guiding brands. As VIOLET GREY’s former beauty director, she was not only the company’s beauty authority, but Jayme oversaw all facets of The Violet Code, including curation and VIOLET GREY’s prestigious artist committee. Prior to that, she was the mass market beauty editor at WWD, where she reported on the business of beauty. A champion of indie beauty brands, she created Cannonball Theory in 2019, a brand consulting agency, to develop and evolve the stories of the most innovative brands. Combining Jayme’s network of unparalleled beauty experts and creative talent, she helped brands find their voice and make a splash in the over-saturated industry. In addition to being a contributing editor at Elle, WWD, and Vogue.com, in October 2020, Jayme launched and repeat with her cofounder Ben Rabb. and repeat is a platform that champions stories of daily rituals that directly impact your mental health and open the door to conversations that are commonly spoken about in private.