Janice consults and speaks on a broad range of subjects on digital marketing and strategy for modern businesses. She was the Senior Director for Digital Marketing at Starwood Hotels & Resorts Asia Pacific for over a decade, where she grew digital revenues 5-fold through demand generation, user engagement and content marketing. She is also a highly sought after professional speaker. She frequently speaks on programmatic, data creativity, social commerce, smart content, and digital change marketing. In her spare time, Janice supports local young entrepreneurs and change-makers as a trustee for the Awesome Foundation Singapore.
Building a Marketing Plan
Running a successful campaign and business requires a well laid-out strategy and plan.