James Loganathan is the National Marketing & Partnerships Manager at Zomato - Australia's leading dining discovery platform. Involvement in early stage start-ups with pressing B2B & B2C needs have left him with a unique insight into the balancing act of establishing and growing multi-faceted businesses. Starting out with featuring advertisers on free bottled water before riding the roller-coaster of a growing global food-tech giant, James has identified strategies that work across grassroots and global scales. In the environments James has found himself in, collaborative marketing is key - whether exploring partnerships with corporate brands or individual influencers his focus is establishing mutual benefit and finding value to deliver that no one else can.
A Day In The Life Of A Food Influencer
Find out how our loved Melbourne food bloggers have turned their passion of food into a career.