Business
Build Brands Customers Love
If you're new to marketing or starting a new venture, this session will ground you in the fundamentals of how to leverage brand to build preference with your customers.
Jake Ferrigno
Associate Director of Planning & Brand Strategy, Wunderman Seattle
Seattle
Jake has helped build some of the most well known brands in the northwest, from PEMCO Insurance and BECU to UW and Group Health. But he hasn't just done it for big companies. He's also helped independent folks find their voice, building brand stories for stylists, boutique design firms, and Mr. Posh Spice. Jake shamelessly believes in the importance of human intuition. And making friends at the airport.
Using his deep understanding of people, Jake has recently led strategic efforts for Gap Inc, REI and Amazon. Yet he still struggles to grasp football or fake (fantasy) football. Today, Jake heads up planning for T-Mobile at Wunderman Seattle. While Jake regularly forgets passwords and looses his headphones, he never forgets a great story.
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