Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Jake Ferrigno
Associate Director of Planning & Brand Strategy, Wunderman Seattle
Seattle
Jake has helped build some of the most well known brands in the northwest, from PEMCO Insurance and BECU to UW and Group Health. But he hasn't just done it for big companies. He's also helped independent folks find their voice, building brand stories for stylists, boutique design firms, and Mr. Posh Spice. Jake shamelessly believes in the importance of human intuition. And making friends at the airport.
Using his deep understanding of people, Jake has recently led strategic efforts for Gap Inc, REI and Amazon. Yet he still struggles to grasp football or fake (fantasy) football. Today, Jake heads up planning for T-Mobile at Wunderman Seattle. While Jake regularly forgets passwords and looses his headphones, he never forgets a great story.
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