Jacqui Chew

Chief Marketing Officer, Liquid (poweredbyliquid.com)

Atlanta

Jacqui Chew is an award-winning marketing and business executive with more than two decades of experience delivering creative, data-driven strategies for venture-backed, high-growth companies. A proven positioning expert, brand builder and innovation thought-leader with P/L experience, her programs contribute to MQL growth.

A creative problem solver and convener, Jacqui believes in the potential for ideas to change the world. As licensee of TEDxAtlanta, one of the largest TED affiliates in the region, she galvanizes a team of volunteers to produce the annual TEDxAtlanta show. Under her leadership, tickets for nine of the 11 sold out weeks before. This must attend event has become the platform for tomorrow’s leaders playing host to renowned bioethicist Paul Root Wolpe, hunger eradication entrepreneur Jasmine Crowe and Ryan Gravel, the "father" of the Atlanta Beltline.

Jacqui served as senior vice president of marketing at Avertium, an award-winning cybersecurity firm where she led brand marketing, demand generation, social media, PR, sales enablement, analytics, marketing operations and communications. Jacqui spearheaded the company’s successful repositioning, messaging and rebranding and, its CRM/marketing automation platform integration. During her tenure, the firm was awarded prestigious "partner of the year" and other industry awards for excellence. She also worked cross functionally to support the acquisition of a fourth company during this period.

Previously, as CMO-in-residence at the Advanced Technology Development Center at Georgia Tech (ATDC), a globally ranked business incubator, she worked with the 170+ companies to develop their go-to-market and product strategy. During her tenure, she also developed and taught the incubator’s first strategic marketing curriculum.

Prior to ATDC, Jacqui founded iFusion, a fractional CMO consultancy for high-growth venture-backed companies. Primary client projects: positioning, messaging, customer journey mapping, marketing plan development and marketing and sales alignment. The company led the launch of more than two dozen companies/products and contributed to $100+m in funds raised.

Jacqui served in executive marketing roles at PeopleSoft (acq by Oracle), Stonesoft (acq by McAfee now Intel), Silverpop(acq by IBM) and worked, on the agency side, with IBM Global Services, The Weather Channel, KontrolFreek, MessageGears, Preparis, Venture Atlanta, EarthLink and eBay