As User Experience Director / Designer, Irene Pereyra is responsible for translating business requirements into intuitive interactive solutions. She has led the strategy and UX initiatives for clients including Wacom, Balenciaga, USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC and Red Bull for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association and The European Design Awards.
Irene has been a guest speaker at numerous conferences such as OFFF and FITC, and taught at prestigious learning institutions like Hyper Island, Elisava and the Design Academy in Eindhoven. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore and Tegucigualpa.
Originally from Amsterdam, she holds a Bachelor’s Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York. She currently resides in Brooklyn where she heads up her design studio "Anton & Irene" together with her creative partner, the designer Anton Repponen.
User Experience Design
In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.