Why Brands Need Narratives To Survive Workshop
In this workshop we will explore why storytelling is a more relevant marketing tool than ever—and some methods brands/marketers can employ to craft a narrative that sticks.
2 Times
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Melbourne
Ingrid Kesa has worked across 360 branded content campaigns with a variety of clients from Gucci to Google, spanning articles, video, social, and experiential/activation. Joining Broadsheet as Director of Branded Content in January this year, Ingrid is the organisation’s most senior creative lead, overseeing all branded content as well as a team of editors, producers, and creatives. In April she was awarded B&T’s 30 Under 30 Marketing Award. Previously working at global youth media organisation VICE as head of branded content, Ingrid more than doubled the global industry benchmark for branded content. Ingrid is especially interested in the spaces where culture, technology, and aesthetics intersect.
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