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Ian Howie

Director, Analytics, Google Analytics & SEM Consultant, Trainer & Speaker

San Francisco

Ian is a Digital Strategist with over 18 years worth of experience in Search, Digital Analytics and Online Conversion.

Ian has worked with a full range of clients and verticals, including: BMW, Argos, Ministry of Defence, Thompson Reuters, Burberry, Haymarket, Procter & Gamble, Amnesty International, National Geographic, Wicks, and EDF Energy to name just a few.

Ian has been a guest at Google's HQ in Mountain View and has attended super secret Google partner conferences.

Ian has been a contributor to the Wordtracker Academy since 2008 and had published two Wordtracker books on Google AdWords (Google AdWords PPC Masterclass and PPC Basics).

Upcoming:

Getting Started with Google Tag Manager

Getting Started with Google Tag Manager

This 2 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

23
Wed, 23 August 6:30 - 9:30pm PDT
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

14
Thu, 14 September 6:30 - 9:30pm PDT
Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

16
Sat, 16 September 10:00 - 5:00pm PDT
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

5
Thu, 5 October 6:30 - 9:30pm PDT
Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

7
Sat, 7 October 10:00 - 5:00pm PDT
Getting Started with Google Tag Manager

Getting Started with Google Tag Manager

This 2 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

11
Wed, 11 October 6:30 - 9:30pm PDT
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

9
Thu, 9 November 6:30 - 9:30pm PST
Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

11
Sat, 11 November 10:00 - 5:00pm PST
Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

3
Sun, 3 December 10:00 - 5:00pm PST
Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

6
Wed, 6 December 6:30 - 9:30pm PST
Getting Started with Google Tag Manager

Getting Started with Google Tag Manager

This 2 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

13
Wed, 13 December 6:30 - 9:30pm PST

Previously (42):

Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

23 Times

Google Analytics for Beginners: Key Concepts and Quick Wins

Google Analytics for Beginners: Key Concepts and Quick Wins

This class covers the fundamentals of digital analytics and introduces you to the key concepts and metrics of Google Analytics.

9 Times

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

6 Times

Getting Started with Google Tag Manager

Getting Started with Google Tag Manager

This 2 hour session on Google Tag Manager will take you through a step by step process of setting it up and implementing the most commonly used Google analytics tracking tags.

3 Times

E-commerce Workshop

E-commerce Workshop

In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More