Ian is a Digital Strategist with over 18 years worth of experience in Search, Digital Analytics and Online Conversion.
Ian has worked with a full range of clients and verticals, including: BMW, Argos, Ministry of Defence, Thompson Reuters, Burberry, Haymarket, Procter & Gamble, Amnesty International, National Geographic, Wicks, and EDF Energy to name just a few.
Ian has been a guest at Google's HQ in Mountain View and has attended super secret Google partner conferences.
Ian has been a contributor to the Wordtracker Academy since 2008 and had published two Wordtracker books on Google AdWords (Google AdWords PPC Masterclass and PPC Basics).
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Google Analytics for Beginners: Key Concepts and Quick Wins
This class covers the fundamentals of digital analytics and introduces you to the key concepts and metrics of Google Analytics.
Getting Started with Google Tag Manager
This workshop will take you through a step-by-step process of launching Google Tag Manager and implementing the most commonly used Google analytics tracking tags.
In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models.