Introduction to Google Analytics Workshop
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
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London
Ian is a Growth Marketer with over 18 years worth of experience in Search, Digital Analytics and Online Conversion.
Ian has worked with a full range of clients and verticals, including: Vodafone, Standard Life, BMW, Argos, Burberry, Haymarket, Procter & Gamble, Amnesty International, National Geographic, Wicks, and EDF Energy to name just a few.
Ian has been a guest at Google's HQ in Mountain View and has attended super secret Google partner conferences.
Ian has been a contributor to the Wordtracker Academy and had published two Wordtracker books on Google AdWords (Google AdWords PPC Masterclass and PPC Basics).
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