Hugh Park Jedwill is the Managing Director for Kimberly-Clark's Global Digital Innovation Lab (@KCDLab) and is charged with bringing disruptive innovation to the company’s global brands via smart and startup technologies. As the head of the D'Lab in North America, Hugh partners with leading VC's, accelerators and incubators worldwide to find the most disruptive startup technologies and run pilot programs with them that will drive growth in K-C's categories. To help achieve that, he runs the D'Labs's annual K-Challenge, K-C's biggest startup showcase that matches the best startups globally to K-C brands.
Prior to joining K-C, Hugh founded the Chicago-based non-profit, Heartland Mobile, with the mission to foster economic development in the Heartland by educating businesses on how to use mobile, and continues to serve as its President. Hugh has over 19 years of brand marketing experience in the food, personal care, and high tech sectors. He has held key Marketing roles at Kraft Foods, Palm Inc., Procter & Gamble, and was the CEO of Mobile Anthem, a creative agency that connects brands to the mobile consumer. While at Procter & Gamble, Hugh built and executed marketing campaigns for Venus that integrated mobile marketing inside traditional media – a first in the foremost marketing company in the world.
Hugh has an MBA in Marketing from the Ross School of Business at the University of Michigan and a BS from Northwestern University. Based in Chicago, Hugh has been an active participant in the non-profit world, particularly in education.
7 Ways Startups Benefit from Working with Brands
Join Heartland Mobile & GA for a great session with Hugh Park Jedwill of Kimberly-Clark's Digital Innovation Lab on how & why startups can do business with big brands.