Founder, Lopez & Company
Hector Lopez is a marketing leader with 18 years of marketing, operations, and multi-category product management experience for companies with revenues up to $19B and global brands - Nike, Gap, Electronic Arts, and Yahoo.
As the CEO of Lopez & Company, he is a consultant and trusted adviser helping companies large and small on strategic and tactical issues so they get the most out of their marketing. Hector works directly with CEOs and their teams to tackle the most important problems facing the business and has worked with companies in entertainment, mobile, and social media.
Product Marketing Fundamentals | Online
An interactive introduction for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle.
Introduction to Pricing Strategy
Learn how to set a price for your new product or service using customer-based pricing as well as other common pricing strategies.
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.