Introduction to Pricing Strategy

Past Locations for this Class

Introduction to Pricing Strategy

Past Locations for this Class

About this class

If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for ongoing improvement in your venture.

Takeaways

  • Learn the drivers behind pricing power.
  • Understand the basic determinants of price and customer-based pricing.
  • Develop a plan to obtain customer insights on willingness to pay.
  • Understand the pros and cons of the most common pricing strategies and how to implement them.
  • Recognize the "do's and don'ts" of "freemium" pricing models
  • Set a plan to refine price with testing.

Prereqs & Preparation

None.

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