Marketing
Marketing Week | Why Marketing to Gen Z is A Whole New Game
Join our event as we discuss the unique characteristics and behaviors of Gen Z and effective marketing strategies you can adopt to capture them.
Goh Wei Choon
Co-founder & Illustrator, The Woke Salaryman
Singapore
As the illustrator behind the Woke Salaryman, I tell stories that solves problems. At TWS, we try to make the boring and complicated topic of personal finance fun and accessible, especially to young people. We do this using relatable illustrations, simple metaphors and non-technical language. So far, we've managed to make this work as a business by marketing in a way that's straightforward, direct, informal and brief.
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