The Major Overlap Between UX & Marketing Strategy
In this talk, we'll hear from Lupo Digital's founder and director, Glenn Miller on how to utilise user journeys to map your brand's success.
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Sydney
Glenn enjoys growth hacking; applying a process of rapid experimentation (conventional and unconventional) across marketing channels and product development to identify the most effective, efficient ways to grow a business.
This has seen him lead organisations through the entire transformation or growth journey, from digital strategy formulation through to execution, delivering success from relationships, efficient strategies and aligning business value with organisational objectives. He is the current founder and director of Lupo Digital.
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