
Brand Genetics Presents: Marketing & Aspirational Femininity
The #MeToo movement helped catalyse social change, challenging our understanding of gender roles and stereotypes. As a result, there is greater uncertainty today than ever before.
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London
A social impact entrepreneur with a background in brand building Genevieve leads the brand and community side of Daye (The category defining, cramp fighting, CBD infused tampon company). For the last two years she has built The Know Collective, a women’s community dedicated to mental health education. As an LA-based company, they hosted dozens of events and discussions centered around helping women improve their mental wellbeing. After recently re-locating to London, she transitioned The Know into a weekly newsletter - think of it as a curated guide to mental wellbeing for the modern woman.
Genevieve brings a wealth of brand side experience and a unique perspective on how to action marketing and comms to support, inspire and empower the female market.
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