Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

7 Times

Project Management Bootcamp

Develop the tools and resources you need to lead your team and successfully complete projects.

5 Times

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

5 Times

Social Media Strategy Mapping

Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on strategy mapping.

5 Times

Introduction to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

5 Times

Looking Ahead: Digital Marketing Trends of 2023

Digital marketers will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2020.

2 Times

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

2 Times

SEO Training for Startups & Beginners

Get a practical introduction to SEO and find out how you can implement it into your business.

2 Times

Free Introduction to Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

2 Times

Agile & Scrum Fundamentals

Everyone from developers to business execs are expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas.

2 Times

Content Strategy Bootcamp

Content is king. Learn to formulate strategies & create documentation that serve as the foundation for compelling digital storytelling through the discipline of content strategy.

2 Times

Intro to SEO Bootcamp

Learn the basics of SEO with a hands-on workshop that guides you through setting up and optimizing your SEO plan.

Instagram For Entrepreneurs Workshop

This workshop is for Entrepreneurs and Business Owners who would like to build their audience and sell products or services via Instagram.

Digital Marketing Trends

Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule this year.

Introduction to Google Ads

Learn the basics of Google AdWords, including designing effective ad copy, keyword audience targeting, and estimating your ad’s success.

Let's Break it Down: Digital Marketing at the Public Library

General Assembly and Boston Public Library invite you to attend this free workshop to demystify the world of Digital Marketing.

How to Be an Effective Manager

Get an in-depth look at the roles and responsibilities of a manager and learn the skills necessary to succeed in a management position.

Business Metrics Fundamentals

Learn how to use the right analytics to grow your business, motivate your team, and tell a coherent story to stakeholders using hard numbers.

Design Thinking Workshop

This hands-on workshop will lead you through the design thinking process, taught by design thinking professionals that live and breathe in this space.

Introduction to SEO

Get a practical introduction to SEO and find out how you can implement it into your business.

Brand Strategy Workshop

This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.

Intro to Content Strategy

In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics.

Social Media Monitoring and Analytics: How, What, and Why

Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.

Email Marketing Essentials

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.

Facebook Advertising 101: Making Facebook Advertising Pay

You’ll learn why Facebook advertising is so valuable and the most important things you need to know so that you don’t waste your money.

[IN-PERSON] Customer Journey Mapping

To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.