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Lunch & Learn: Building Authenticity to Your Marketing Automation
By being authentic in all our marketing automation efforts, we can develop customer journeys for every lead or current customer we encounter, by delivering personalised experiences
Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.
This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.
Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.
Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.
Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.
Sydney
With a clear head for everyday operations, I am a professional who has the ability to balance strategic and creative thinking alongside business and commercial objectives. I am an insanely passionate leader who believes in building strong, engaged teams based on trust, realistic goals, accountability and ownership. I never stop learning from those around me on how to lead, determine value, grow business relationships, better excel at delivering ROI focused campaigns, all while remaining compassionate and calm in the face of tight timelines.
Every brand of every company is a challenge, and every brand is worth understanding. I learn't more about home development, dental, cosmetics, luxury products, geotechnics, water treatment, accomodation, and non-for-profits, from the work I love doing, then if I were on any other career path.
Also, as a HubSpot expert, I focus on creating personalised, customer centric experiences. Various senior roles have exposed me to strategising and creatively formulating customer journeys, then translating and implementing said user journeys into HubSpot via marketing, sales and customer support tools. Often, I would then take my processes further with my clients by actively enabling and training them to use their HubSpot account efficiently, therefore gain significant value from their chosen marketing platform.
My process when harnessing marketing strategies all stems from the initial demographic research, typology grouping and targeting, then initiating relevant user pathways to determine then a psychological understanding of the user experience (UX), key touch points, and translating that into the correct acquisition funnels. It's then a matter of categorising those acquired and defining them further.
I am also trained and very experienced in video content creation. From the initial idea, through to storyboarding, brand messaging, actually filming on set (or in studio if it's animation) and delivering the final edited product - I'm not a bad video editor either (Final Cut Pro X or Premiere Pro).
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
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