Gabriel McCarthy

MarTech Consultant, Blended Digital

Sydney

With a clear head for everyday operations, I am a professional who has the ability to balance strategic and creative thinking alongside business and commercial objectives. I am an insanely passionate leader who believes in building strong, engaged teams based on trust, realistic goals, accountability and ownership. I never stop learning from those around me on how to lead, determine value, grow business relationships, better excel at delivering ROI focused campaigns, all while remaining compassionate and calm in the face of tight timelines.

Every brand of every company is a challenge, and every brand is worth understanding. I learn't more about home development, dental, cosmetics, luxury products, geotechnics, water treatment, accomodation, and non-for-profits, from the work I love doing, then if I were on any other career path.

Also, as a HubSpot expert, I focus on creating personalised, customer centric experiences. Various senior roles have exposed me to strategising and creatively formulating customer journeys, then translating and implementing said user journeys into HubSpot via marketing, sales and customer support tools. Often, I would then take my processes further with my clients by actively enabling and training them to use their HubSpot account efficiently, therefore gain significant value from their chosen marketing platform.

My process when harnessing marketing strategies all stems from the initial demographic research, typology grouping and targeting, then initiating relevant user pathways to determine then a psychological understanding of the user experience (UX), key touch points, and translating that into the correct acquisition funnels. It's then a matter of categorising those acquired and defining them further.

I am also trained and very experienced in video content creation. From the initial idea, through to storyboarding, brand messaging, actually filming on set (or in studio if it's animation) and delivering the final edited product - I'm not a bad video editor either (Final Cut Pro X or Premiere Pro).