Lunch & Learn: Building Authenticity to Your Marketing Automation | Online

About this event

By being authentic in all our marketing automation efforts, we can develop customer journeys for every lead or current customer we encounter, by delivering personalised experiences via crafted dynamic content, within every possible digital touch point and workflow outcome.

With the increase in chatbots and automated emails, join MarTech Consultant, Gabriel McCarthy to learn about how your organisation can add authenticity to your marketing automation. He'll share:

• How is marketing automation defined?
• What impact can marketing automation have on your business and bottom-line?
• What does automation look like and what problems does it solve?
• How do you implement an automation solution?
• What marketing automation software solutions are out there?
• How do you align a marketing automation solution with your requirements?