Freddy Alcántara

Lead Instructor, UXD, General Assembly

New York City

Freddy Alcántara is a Design and Product Leader with over 2 decades of experience in Design, Product, Strategy, and Research. Throughout his career he’s helped and led multiple teams through the entire product development life cycle from vision and discover to delivery and maintenance. This includes working on both internal and consumer facing products and services in start-up environments, internal agencies, large scale media companies, top investment firms, and Fortune 50 companies.

His main objectives include helping his business partners achieve long-term success through early vision development and alignment, customer problem identification, and measurable business objectives definition, documentation, and tracking, while balancing idea viability, technical feasibility, and customer desire.

At General Assembly, Freddy leverages his extensive industry experience to elevate the curriculum and mentor emerging designers. He plays a pivotal role in the classroom, helping students grasp key UX principles and apply them in real-world contexts. Freddy’s dedication to fostering a collaborative and dynamic learning environment is evident in his hands-on approach, inspiring both his peers and students to push the boundaries of design innovation.

WHAT FREDDY’S STUDENTS ARE SAYING...

"Freddy has been an amazing instructor, one of the best I’ve ever had. He has everything we need as a teacher. I enrolled in the course without knowing much about it but I ended up gaining knowledge in an unexpected way. He was helpful and supportive."