Felicia Ruiz’s work is informed by a decade of nationwide experience in fashion marketing. Upon graduating with a BS in Fashion Merchandising from Georgia Southern University, Felicia began her career in NYC’s Fashion District in a Multi Line Showroom.
In 2011, Felicia forayed her vast industry knowledge into a career as an independent consultant, utilizing her marketing acumen to support new designers and fashion startups in the South and Midwest. Among other successful collaborations, she joined forces with Savannah-based apparel brand Mamie Ruth, expanding the company’s retail presence from 5 stores to 55.
In 2015 Felicia joined forces with the founding members of Factory Girls, a curated fashion incubator fostering local designers. Offering expert branding and business consultation, an in-depth knowledge of the wholesale industry, and a dedication to the success of her clients, she is excited to offer her expertise to designers at every stage of their career. Her value-added forte is igniting brand growth from conception to retail and e-Commerce which lead to the launch of her Consulting Agency- Assembly Line in the Spring of 2018.
Conversations: Fashion eCommerce and Retail
Join us for an evening of networking and a chance to meet some folks in Atlanta's fashion and technology community. We will be discussing technology integration into eCommerce and