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    Esther Wilson Photo

    Esther Wilson

    Hyland Communications

    Sydney

    Esther is passionate about bringing discipline and measurability to engagement channels. 14 years of PR, Media and Content experience drives the application of audience rigour, fiscal transparency and shared KPIs to HYLAND’s social, influencer and creative offering. She introduced Audience of Value as an influencer evaluation metric to the market in 2018, measuring only the followers of an influencer that can take meaningful action from seeing sponsored content. Esther’s team has delivered success to brands such as Sydney Airport, Olympus, Rimmel, Steggles, OPI, and Olympus.

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