Marketing
5Why Media Presents Instafamous: How effective are influencers really in 2019?
In social media-driven world, what is it like to have true influence? 5Why Media & GA, are looking at being Instafamous in 2019.
Esther Wilson
Hyland Communications
Sydney
Esther is passionate about bringing discipline and measurability to engagement channels. 14 years of PR, Media and Content experience drives the application of audience rigour, fiscal transparency and shared KPIs to HYLAND’s social, influencer and creative offering. She introduced Audience of Value as an influencer evaluation metric to the market in 2018, measuring only the followers of an influencer that can take meaningful action from seeing sponsored content. Esther’s team has delivered success to brands such as Sydney Airport, Olympus, Rimmel, Steggles, OPI, and Olympus.
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