Atlanta’s Music Marketing Strategy
During this conversation, we’ll uncover the unique marketing strategy behind the success of Atlanta's music scene.
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Atlanta
Esteban Jimenez is a marketer with years of experience in the music & entertainment industry. While studying at Georgia State University, he landed an internship with Means Street Studios/Generation Now which was home to a list of artists including Lil Uzi Vert, Jack Harlow, Playboi Carti & many more. After combining his knowledge of the music business with his marketing experience from other internships, he managed to get a position as a marketing coordinator in the live music space where he would grow throughout several years to become a marketing manager with Live Nation. Currently, Esteban is an analyst with the digital strategy team at Octagon, a global sports and entertainment consulting agency, where he helps strategize, execute, and report on several accounts in a handful of professional sports & entertainment properties.
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