Marketing
Atlanta’s Music Marketing Strategy
During this conversation, we’ll uncover the unique marketing strategy behind the success of Atlanta's music scene.
Esteban Jimenez
Digital Strategy Analyst, Octagon
Atlanta
Esteban Jimenez is a marketer with years of experience in the music & entertainment industry. While studying at Georgia State University, he landed an internship with Means Street Studios/Generation Now which was home to a list of artists including Lil Uzi Vert, Jack Harlow, Playboi Carti & many more. After combining his knowledge of the music business with his marketing experience from other internships, he managed to get a position as a marketing coordinator in the live music space where he would grow throughout several years to become a marketing manager with Live Nation. Currently, Esteban is an analyst with the digital strategy team at Octagon, a global sports and entertainment consulting agency, where he helps strategize, execute, and report on several accounts in a handful of professional sports & entertainment properties.
Upcoming Courses
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