Eric Guggenbiller is an adtech startup and media agency executive who thrives on being a decisive, goal-oriented critical thinker. Growth is underwritten in everything he does, whether it’s for a company, a product, team members, or his own experience and passions. He specializes in identifying opportunity and executing strategy from various business disciplines including customer success, operations, business development, and management. He's motivated to use his experience to inspire, lead, build, and innovate. In his off time, Eric is happy to chat music, food, sports, travel, podcasts, or outdoor adventures.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.