Emma Sharley is a brand and marketing strategist, and the Co-Founder of fashion-tech start-up Shop You. With over 12 years' experience, she has led marketing for iconic brands both in Australia and overseas, including Westfield, Diane Von Fürstenberg, Westpac and T-Mobile.
She is passionate about transforming businesses. Supporting brands to maintain relevancy, understand the customer of today and tomorrow, and forge new ground with intelligent brand, marketing, digital and technology strategies.
Emma regularly speaks at conferences, teaches brand and marketing workshops at General Assembly, and is an Advisory Board Member at IFAB - a global think tank transforming fashion.
Branding Workshop: Develop Your Brand Strategy & Voice
An introductory workshop that will help you navigate building a brand strategy and voice.
Branding Series: How to Build a Strong Brand
Part 1 of our 2 part series on branding strategy. Find you voice in this workshop on the foundations of branding strategy.
Branding Series: Branding for Customer Experience Strategy
Part 2 of our 2 part series on branding strategy. Create a cohesive customer experience that represents your brand's core message.
Revamping Your Brand
In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to stand out form the crowd
Supercharge Your Business: Using Data to Grow Your Audience
Data is the core that connects management, clients and support. Join us for talks from companies that have successfully utilised data to make millions.
The Grounds of the City Presents: WeWork, Work Culture & Community by Design
The Grounds of the City & General Assembly invite you to pull up a chair and join the conversation.
Airtasker Community Summit
Airtasker Community Summit held at Australian Technology Park
Wix Presents: The Power of Design to Market Your Digital Product
Whether you're just starting out or already have a product, join us, in partnership with Wix, for some insightful tips around designing digital products.
How Businesses can Stay Relevant and Grow in the Digital Age.
Find out about how retail will evolve over the next decade, what developments in technology can propel your brand forward and emerging global retail innovations.
Fashion & Tech
Find out about how fashion will evolve over the next decade, what developments in technology will propel brands forward and emerging global retail innovations.
Branding Masterclass: Develop your Brand & Create Business Opportunities
A comprehensive workshop that will help you navigate building a brand strategy and voice.
Build Your Digital Confidence Masterclass
Designed uniquely for small businesses and entrepreneurs, this exclusive session with help you create an effective digital marketing strategy that gets results.
The Digital Marketing Connection Meetup
Find out the benefits and risks of outsourcing your digital marketing strategy in this free event.
Youth Unemployment Incubator x GA Branding Masterclass
Days of Note: 1% Inspiration, 99% Perspiration, Launching a Side Hustle
Join Samsung & General Assembly for an evening of inspiring stories, ideas & practical tips that will kickstart your side hustle and provide the foundations for your Day of Note.
Days of Note: Top Tips for Scaling and Growing Your Business
Ready to turn your side hustle into an Australian unicorn? Join GA & Samsung to discuss growth, success & scaling your business to take the leap from side hustle to full-time gig.
Digital Essentials: Two-Day Up-Skill Bootcamp
Digital Essentials Bootcamp is a two-day intensive program designed to provide an applicable overview of the core skillsets required in todays Digital Age.
How to Build a Cult Brand with GA & Business Chicks
In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marke
Be Your Own Boss: Freelancers Expert Panel & Networking Night
You have the experience and the skills: so why not try freelancing? Learn from our panel about skills, resources and tips on how to get started and be a successful freelancer!
Social Media Influencers: Market Your Brand to the Masses
General Assembly have teamed up with TRIBE to present a panel discussion around 'Authentic Advocacy'- the relationship between brands & influencers to boost your brand's exposure.
Ace Your Marketing: Branding, PR & Collaboration for Growth
Bringing together three experts with proven experience growing established and emerging brands for practical tips on how to ace your marketing through Branding, PR & Collaboration.
How to be a Side-Hustler: A Definitive Guide
Having a job with great pay & solid benefits is rewarding, but there's one thing that's even more meaningful: working for yourself! Here's your guide to get that side hustle going.
How to Land a Job at a Startup
Get the insider tips on how to launch your career in a startup.