Emma-Kate Dobbin

Social Content Director, The Grounds of Alexandria

Sydney

Emma-Kate Dobbin is an award winning journalist, content director and presenter -- who recently joined The Grounds, as the brands Creative Content Director -- Social & Lifestyle Publishing to lead the companies digital creative offering, under the directive of Ramzey & Jack. EK will launch the Lifestyle Publishing Devision, as the brand continues to grow their experience across real-time marketing, social and lifestyle publishing with the launch of their own lifestyle channel.

The vastly experienced social content strategist is also an award-winning journalist, blogger, author and commentator has worked and led real-time teams, for some of the globes largest publishers, brands and agencies, Heading up teams for Telstra, PHD, News Limited, Fairfax, Michele Bridges, and SBS for its hit series 'Go Back To Where You Came From'. This followed her own agency start-up, Social Heart Media, servicing the likes of CommBank and News Digital Media. From 2004 Dobbin worked as a trends, travel and entertainment writer on the Sydney Morning Herald. In 2010 she moved across to News Limited to drive its online push as Australian Launch Editor for Global Lifestyle juggernaut, AskMen.Com. Her News.com.au blog 'Women On Men' that talked about men's issues through the eyes of a female editor, grew to have 80,000 weekly readers, and provided the platform for a UK publishing deal.

Other roles included Publisher at Travel Zoo and content lead at Publicis Mojo working on the likes of LG and Virgin. A regular on the Seven Network, Dobbin is the social media commentator for The Morning Show and afternoon panel show The Daily Edition.