Ellen Zhang is a digital and lead acquisition marketing professional. She is currently working as the Web Marketing Coordinator for Digital Guardian, a cybersecurity company, and the CMO of Symba, a startup offering a comprehensive internship management platform. Outside of her busy career, she enjoys writing short stories and planning her next getaway trip.
Becoming a Data-Driven Marketer
Being data-driven is more than just looking at reporting sources and pulling off stats and numbers. In this talk, get the tips and approach to digital marketing from a data angle.