Elizabeth Nair

Liz is a UX Designer with an intense curiosity to find out how processes function, why they were implemented and how it can be improved. Her background in non-profit work inspired her to join the industry as she saw firsthand how creating a product and process with the many cultural and social-economical nuances of an end-user in mind could greatly impact the reach. UX not only results in a good product but it also allows the designer to understand more about the world and themselves.

She currently specialises in early-stage startups with a keen interest in the B2B sector. From fleshing out an idea with an enthusiastic founder, to researching the market with disgruntled employees, to creating a product that will create change, Liz enjoys the end to end User Experience journey.