Elizabeth Kiefer's content strategy philosophy is founded on years of experience in editorial writing as well as a background in advertising and marketing. Her methods help brands develop their content goals and implementation strategy, commission high quality content, and share it with a test-and-learn, data-driven approach.
In addition to her content strategy work, she also covers entertainment news at Refinery29, and contributes to a range of other women's media outlets. Learn more about Elizabeth's work and experience at www.elizabethmkiefer.com.
Introduction to Content Strategy: What to Create, Why to Create it, and How to Show it to the World
In this class you’ll get a step-by-step guideline to developing a winning content strategy.