Ed Lee is a pricing and go-to-market specialist and trusted adviser to leading companies and brands. He is the founder of HelloAdvisr, a Los Angeles-based growth consultancy helping companies and leadership teams build and implement profit growth
strategies. Ed specializes in international and national marketing and pricing strategies, discount optimization, and salesforce management across retail/ecommerce, marketplace and platform businesses. Previously, Ed held leadership roles with Simon-Kucher & Partners – a global management consulting firm and world’s leading expert in pricing – and LG Electronics. Ed is regularly invited to speak on pricing strategy at leading universities and institutions including the University of Southern California (USC) and General Assembly as well as startup/tech organizations such as Wayra (London) and the Los Angeles Cleantech Incubator. Ed received an MBA from Oxford University, MSc from the London School of Economics and a BA from the UC, San Diego.
GA x Gust Launch Present: Failing Upward
Discussion of experienced startup founders about the lessons they've learned along their entrepreneurial journeys, the mistakes they've made, and the things they'd do differently.