Dr. Paul Marsden is Chartered psychologist specialising in consumer motivation and wellbeing. With a PhD in media influence, researching psychology of wearable tech at the London College of Fashion. On top of this he is author of Connected Marketing and The Social Commerce Handbook. He specialises in applying psychological techniques to uncover new insights and opportunities for brands.
Design for Happiness… Positive Innovation with Brand Genetics
Insight and innovation agency Brand Genetics will share simple evidence-based exercises to help you re-design brands, life and love with people’s happiness in mind.