Marketing
Branding Fundamentals
A strong brand is crucial to the success of any business. The sooner there’s a brand strategy, the sooner there’s success.
3 Times
Douglas Spencer
President, Spencer Brenneman
Boston
Douglas Spencer has more than 20 years of marketing and branding experience, working with professionals from around the world in verticals such as financial and professional services, healthcare, media and nonprofit. His brand strategy firm, Spencer Brenneman, helps brands articulate who they are at their core, find the best way to connect with their customers and bring that to life both visually and verbally. Before starting Spencer Brenneman, he was most recently Vice President, Global Head of Brand Management for Thomson Reuters. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the new Thomson Reuters brand which consistently ranked within the top 50 of Interbrand's Best Global Brands survey. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.
Upcoming Courses
Previously (3)
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