Marketing
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
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Doug Moran
Account Manager, LinkedIn
New York City
Doug Moran is a Marketing Solutions Account Manager at LinkedIn on their Tech Enterprise team. He consults some of the largest technology companies like GE, Verizon and Lenovo on how to leverage content marketing, email, display and direct response media on the world's largest professional network. Before joining LinkedIn Doug worked on both the publisher and agency side of the digital media business managing paid search, display, paid social, email and content marketing campaigns for a variety of brands including Chevron, MetLife, AT&T, HBO and David Yurman.
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