General Assembly's 'Product Lab'

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

General Assembly's 'Product Lab'

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

About this workshop series

Have you ever had an idea for a new product or business but not known how to take the first steps towards success? If so, then General Assembly's "Product Lab" is here to help. In this four day business accelerator, students will cover all aspects of the product validation experience. Before you write one line of code, before you hire a large team, before you take a big risk, you’ll learn how to evaluate the legitimacy of a business idea while developing a number of key skills along the way related to User Experience, Product Management, Digital Marketing, Data Analytics and Web Development. By the end of this immersive four-day experience, students will walk away with a complete understanding of what it takes to validate and execute on an idea.

Takeaways

  • Intensive overview of User Experience (UX) principles
  • Explain the purpose and process of building a MVP
  • Evaluate Market Opportunity
  • Build a viable business strategy around a unique value proposition
  • Develop an understanding of web development languages and fundamentals
  • Learn to comprehend and track key metrics around digital marketing
  • Learn how to pitch your product idea to potential investors -Introduction to Data Analytics

Prereqs & Preparation

None.

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