Diana is an ardent believer in the business benefits of empowering customers to use a product to its fullest potential, getting them to lean in, adopt usage, and become product champions. She works across the org to make this happen through leadership, teamwork, cross-functional goals, effective customer communication, product features, community, and a stellar content and education strategy.
She was born and raised in the San Francisco Bay Area and has over 15 years experience in the high tech sector. She has held a variety of upper management and individual contributor roles at leading technology companies including Marketo, Badgeville, Extole, SuccessFactors, and Brocade. She specializes in product management, product content strategy, user engagement & retention, and online communities.
She’s passionate about making the world a better place and brings her love for technology, people, and animals to her current Product Management role at Care2. With over 29 million users and growing, Care2 is the world's largest community for good.
Intro to Product Content Strategy
This workshop will provide an overview of how creating and executing an effective product content strategy supports key business objectives and ensures user needs are being met.