Diana brings over 10 years of media planning and buying experience to the Integrated Cactus Communications team having started her career at Fallon in Minneapolis and joining the Cactus team just over five years ago. Having worked with a range of clients that have each demanded creative, strategic solutions she is well versed in both traditional and non-traditional media planning for local and national clients including; University of Colorado Health, Colorado Lottery, Gaia, Vail Local Marketing District, Equinox Fitness, NBC Universal, and H&R Block.
As the Media Director, Diana oversees the development and execution of paid media strategies for Cactus clients while contributing to new business and agency leadership. She is passionate about uncovering consumer insights that can drive paid media thinking and working together with owned, earned, and shared media teams to craft integrated strategies that will create both impact and results for her clients.
Breaking Down Buzzwords: Making AdTech Understandable
An evening of demystifying and simplifying the digital media landscape.