Marketing
Archetype Media & GA present: The Art of Branded Content
In today's digital landscape, the lines between branded content, advertising and journalism are being increasingly blurred.
David Toussaint
Strategy Director, UM Worldwide
Sydney
I’m a creative strategist with 5+ years in the industry currently working as the strategy director on Coca-Cola at UM. My career has always been in the grey space between media and creative agencies where I found my niche as a content expert specialising in bringing ideas to life in a communications system. I’ve worked across some of the most interesting brands in the world in Melbourne & London and am passionate about how science can fuel the best creativity.
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